Barbara E. Kahn, Marketing Professor at Wharton

Bloomberg Opinion columnist Barry Ritholtz interviews Barbara E. Kahn, author of 2018’s “The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption.” Kahn is a professor of marketing at the Wharton School at the University of Pennsylvania, and has served two terms as the director of the Jay H. Baker Retailing Center.

MIB: Barbara Kahn, Marketing Professor at Wharton - The Big Picture

This week on Masters in Business radio podcast, I speak with Barbara E. Kahn, Professor of Marketing at The Wharton School at The University of Pennsylvania, author of The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption.